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Introduction to Traffic
Writer: Rich B
arty

Traffic is Internet-speak for the number of visitors to your website. All your marketing efforts, whether online or offline, will revolve around trying to generate traffic

Making money on the Internet is not quite as simple as setting up a good webpage and letting the checks roll in. Don't get me wrong, having a good webpage is a vital component of making money. The "only" other thing you have to do is get good traffic.

Traffic is Internet-speak for the number of visitors to your website. All your marketing efforts, whether online or offline, will revolve around trying to generate traffic.

However, don't worry about raw traffic numbers. We're not getting paid per eyeball, we're getting paid per signup. Forget "hits" (page requests a visitor's browser makes to your website), don't worry too much about "uniques" (the number of different computers that have visited your website), even "click-throughs" (the number of visitors who have clicked on one of your links and visited a partner site) don't really matter. At the end of the month, it's all about how many of your visitors you turned into customers. That's it, pure and simple, the more people you get to sign up for the services you are promoting, the more money you make.

Obviously this is a bit of a numbers game, since the more traffic you get, the more chances you have of converting someone into a customer. However, it is much more important to get good traffic than just to get a lot of traffic. Good traffic is people who want to come to your website, or at least one like it. Junk traffic is people who just somehow end up at your website. Obviously, you have a better chance of converting people who want to visit. There are other articles that go into more detail about different types of traffic and offer some strategies to make best use of each kind.

Don't just rush out there and start buying advertising. Take a little time do some reading and thinking so you know more about how things work and what you're trying to do. Work out how you're going to approach things and then go out there and do it. The four Ps of marketing (Product, Pice, Place, Promotion) still apply in the online world, but the five Ps that I learnt in the army are perhaps more important - Proper Planning Prevents Poor Performance.
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Affiliate Marketing Tips
Introduction to Traffic | Affiliate Website Builder - Affiliate Marketing Tips

Introduction to Online Marketing
Online marketing can be a whole new world if you're not used to it

Types of Visitors
Traffic, like almost everything else in the world varies in quality and cost. Here's how I break down the different types of visitors, and some brief comments on each one.

Online Gambling Affiliate Programs
Ever wanted to own a casino?

Choosing your Compensation Options
When signing up for affiliate accounts, you are usually offered a choice between per-signup payment (Cost Per Acquisition - CPA) and a share of the site's profits from your players (Revenue Share)

Gifts for Signups
In some ways, offering gifts / kickbacks in return for people using your affiliate links is a brilliant plan.

Introduction to Bulk Traffic
The adverts look so appealing - get thousands of vistitors to your site for a few bucks. Should you believe the hype?

Revenue Terms and Conditions
Affiliate Program Terms and Conditions can get a little confusing sometimes. Thankfully, most of them are common sense

Domain Redirects
If you're getting traffic from good domain names, then redirects are great

Link Exchange
Although search engine algorithms are top-secret, pretty much everyone knows that having links (both inbound and to some extent outbound) improves your ranking

The 4Ps of Internet Marketing
4 Ps to describe the unique challenges of Internet marketing - Positioning, Permission, Partnership, and Performance

Revenue Rules of Thumb
Choosing between CPA and Revenue Share for the sites you decide to promote is a very important decision.

Your Website is a Product
You might think that product decisions are irrelevant when you're running an affiliate website, since you don't really have a product, but in some ways, they are more important than for a traditional business

Banner Advertising
Everyone knows what a banner advert is, right? Just checking.

Get more money out of your affiliate managers
Revenue Tiers and other tips to get more money out of your affiliate managers

The 4Ps of Traditional Marketing
The 4 Ps - Product, Price, Place, Promotion - have been standard in pretty much every university marketing course for the last 40 years

Introduction to Traffic

Pay Per Click Fraud Prevention
It is a sad fact of life that there will always be unethical people who try to make money by conning others. The Internet is no exception

Introduction to Search Engine Optimization
Search engines drive a large proportion of web traffic, and the implicit endorsement they provide by listing you high in the results page is pretty powerful to some visitors

Introduction to Offline Marketing
If you're not promoting your business offline, you're missing out on a lot of potential money

Introduction to PPC Advertising
More and more search engines, especially industry targeted ones, are moving towards paid listings

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