What are Bingo Affiliate Programs?
Bingo is a game with a guaranteed winner. Obviously online bingo works the same way. Unlike with poker, however, online bingo affiliates are paid a percentage of what their players lose, not the 'rake' they create. So you want your bingo referrals to lose.
There are two ways which you can make money as a bingo affiliate:
1)
Revenue Share - You take a percentage of the revenue your referrals lose to the online bingo hall. This percentage varies from bingo hall to bingo hall.
The average revenue share for online casino affiliates is about 25%
2)
Cost Per Action (CPA) - You are paid for each 'real' player you refer to the bingo hall. The affiliate program terms will define what a 'real' player is. The player usually needs to wager a certain amount of money to qualify as one.
The average CPA for online bingo affiliates is about $50
Which option is better? It depends on who you are targeting. If your visitors are wealthy and likely to gamble large sums of money, you want to go with the Revenue share option. For example, say the active players you refer generate an average of $10 of revenue per day for the online bingo hall (taking fluctuation into account):
- With 1 active player (at 25% of $10) you would earn $2.50 per day
- With 6 active players (at 25% of $60) you would earn $15 per day
- With 20 active players (at 25% of $200) you would earn $50 per day
- With 50 active players (at 25% of $500) you would earn $125 per day
Many online bingo halls will offer you higher revenue shares (up to 50%) when they see that you are an affiliate who is bringing them many players and they don't want you to end up sending those players elsewhere. So it is entirely possible:
With 100 active players (at 50% of $1000) you would earn $500 per day!
And don't forget about the CPA option. If you have a good base of less wealthy visitors, this might be your better option.
- With 1 new player per month (at $50 per player) you would earn $50 per month
- With 10 new players per month (at $50 per player) you would earn $500 per month
- With 20 new players per month (at $50 per player) you would earn $1000 per month
And..
With 50 new players per month (at $50 per player) you would earn $2500 per month!
