What are Casino Affiliate Programs?
When you gamble at games such as blackjack, roulette, and slot machines, you are playing against the house. In this case the house is the online casino. So, when you promote online casinos you want your players to believe they can win, but eventually lose.
There are two ways which you can make money as a casino affiliate:
1)
Revenue Share - You take a percentage of the revenue your referrals lose to the online casino. This percentage varies from casino to casino.
The average revenue share for online casino affiliates is about 30%
2)
Cost Per Action (CPA) - You are paid for each 'real' player you refer to the casino. The affiliate program terms will define what a 'real' player is. The player usually needs to wager a certain amount of money to qualify as one.
The average CPA for online casino affiliates is about $150
Which option is better? It depends on who you are targeting. If your visitors are wealthy and likely to gamble large sums of money, you want to go with the Revenue share option. For example, say the active players you refer generate an average of $20 of revenue per day for the online casino (taking fluctuation into account):
- With 1 active player (at 30% of $20) you would earn $6 per day
- With 5 active players (at 30% of $100) you would earn $30 per day
- With 10 active players (at 30% of $200) you would earn $60 per day
- With 25 active players (at 30% of $500) you would earn $150 per day
Many online casinos will offer you higher revenue shares (up to 50%) when they see that you are an affiliate who is bringing them many players and they don't want you to end up sending those players elsewhere. So it is entirely possible:
With 100 active players (at 50% of $2000) you would earn $1000 per day!
And don't forget about the CPA option. If you have a good base of less wealthy visitors, this might be your better option.
- With 1 new player per month (at $150 per player) you would earn $150 per month
- With 10 new players per month (at $150 per player) you would earn $1500 per month
- With 20 new players per month (at $150 per player) you would earn $3000 per month
And..
With 50 new players per month (at $150 per player) you would earn $7500 per month!
