What are Sportsbook Affiliate Programs?
When you gamble on a sporting event, you are playing against the house. In this case the house is the online sportsbook. So, online sportsbooks make money when you (the better) loses money.
There are two ways which you can make money as a sportsbook affiliate:
1)
Revenue Share - You take a percentage of the revenue your referrals lose to the online sportsbook. This percentage varies from sportsbook to sportsbook.
The average revenue share for online sportsbook affiliates is about 20%
2)
Cost Per Action (CPA) - You are paid for each 'real' better you refer to the sportsbook. The affiliate program terms will define what a 'real' better is. The better usually needs to wager a certain amount of money to qualify as one.
The average CPA for online sportsbooks affiliates is about $75
Which option is better? It depends on who you are targeting. If your visitors are wealthy and likely to gamble large sums of money, you want to go with the Revenue share option. For example, say the active betters you refer generate an average of $20 of revenue per day for the online sportsbook (taking fluctuation into account):
- With 1 active better (at 20% of $20) you would earn $5 per day
- With 5 active betters (at 20% of $100) you would earn $30 per day
- With 10 active betters (at 20% of $200) you would earn $60 per day
- With 25 active betters (at 20% of $500) you would earn $100 per day
Many online sportsbooks will offer you higher revenue shares (up to 50%) when they see that you are an affiliate who is bringing them many betters and they don't want you to end up sending those betters elsewhere. So it is entirely possible:
With 100 active betters (at 50% of $2000) you would earn $1000 per day!
And don't forget about the CPA option. If you have a good base of less wealthy visitors, this might be your better option.
- With 1 new better per month (at $75 per better) you would earn $75 per month
- With 10 new betters per month (at $75 per better) you would earn $750 per month
- With 20 new betters per month (at $75 per better) you would earn $1500 per month
And..
With 50 new betters per month (at $75 per better) you would earn $3500 per month!
