Introduction to Online Marketing
Online marketing can be a whole new world if you're not used to it
Types of Visitors
Traffic, like almost everything else in the world varies in quality and cost. Here's how I break down the different types of visitors, and some brief comments on each one.
Online Gambling Affiliate Programs
Choosing your Compensation Options
When signing up for affiliate accounts, you are usually offered a choice between per-signup payment (Cost Per Acquisition - CPA) and a share of the site's profits from your players (Revenue Share)
Gifts for Signups
In some ways, offering gifts / kickbacks in return for people using your affiliate links is a brilliant plan.
Introduction to Bulk Traffic
The adverts look so appealing - get thousands of vistitors to your site for a few bucks. Should you believe the hype?
Revenue Terms and Conditions
Affiliate Program Terms and Conditions can get a little confusing sometimes. Thankfully, most of them are common sense
Domain Redirects
If you're getting traffic from good domain names, then redirects are great
Link Exchange
Although search engine algorithms are top-secret, pretty much everyone knows that having links (both inbound and to some extent outbound) improves your ranking
The 4Ps of Internet Marketing
4 Ps to describe the unique challenges of Internet marketing - Positioning, Permission, Partnership, and Performance
Revenue Rules of Thumb
Choosing between CPA and Revenue Share for the sites you decide to promote is a very important decision.
Your Website is a Product
You might think that product decisions are irrelevant when you're running an affiliate website, since you don't really have a product, but in some ways, they are more important than for a traditional business
Banner Advertising
Everyone knows what a banner advert is, right? Just checking.
Get more money out of your affiliate managers
Revenue Tiers and other tips to get more money out of your affiliate managers
The 4Ps of Traditional Marketing
The 4 Ps - Product, Price, Place, Promotion - have been standard in pretty much every university marketing course for the last 40 years
Introduction to Traffic
Traffic is Internet-speak for the number of visitors to your website. All your marketing efforts, whether online or offline, will revolve around trying to generate traffic
Pay Per Click Fraud Prevention
It is a sad fact of life that there will always be unethical people who try to make money by conning others. The Internet is no exception
Introduction to Search Engine Optimization
Search engines drive a large proportion of web traffic, and the implicit endorsement they provide by listing you high in the results page is pretty powerful to some visitors
Introduction to Offline Marketing
If you're not promoting your business offline, you're missing out on a lot of potential money
Introduction to PPC Advertising
More and more search engines, especially industry targeted ones, are moving towards paid listings
