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    Types of Visitors
Different Types of Visitors (and their effect on your profits)

By now, you probably know that a website needs visitors to make money. The next important thing to learn is that all visitors are not created equal. Traffic, like almost everything else in the world varies in quality and cost. Here's how I break down the different types of visitors, and some brief comments on each one.

Yahoo! Search Marketing
Yahoo! Search Marketing, formally known as Overture. This was the first large PPC network and is now second to only Google's Adwords.
Excellent quality visitors are actively looking for what you are promoting. They want what we have, all we have to do is put it in front of them. Signups are by no means guaranteed, but you've got a good very shot at them. This sort of traffic takes time or money to get (as is normally the case, the more of one you spend, the less of the other). Cost Per Click advertising can be somewhat costly (you could be paying $1 or more a visitor, depending on the keywords and the search engine) but has immediate and measurable effects. The other way of getting excellent quality visitors is through Search Engine Optimization which takes longer and the results are less guaranteed. That said, SEO can produce the best value traffic because you aren't paying money for every visitor and you're getting a lot of exposure.

Good visitors are interested in what you are promoting. This is how I categorise visitors from fairly good links and poorly implemented CPC traffic. You'll convert quite a few of them, but we're definately starting to move into quantity over quality, although as always, the smarter you are in how you get visitors, the better quality they are. Getting your link up on as many webpages as possible is OK, but really that is just a Search Engine Optimisation tactic rather than a traffic building one. To get quality visitors, you need to put in some thought and effort into your link exchanges

PopInAds
PopInAds delivers your ads in the form of pop-ups. They can deliver you 10,000 visitors from only $21.00.
Marginal visitors are receptive to what you are selling. I'd probably say that most "targeted" bulk traffic fits into this category. They are people who have some sort of connection with the gambling industry but aren't particularly looking for what you are selling. They typically see your site through pop up/under advertisments, domain redirects, bulk emails, or banner ads .

Any other kind of visitor is pretty much worthless in terms of revenue. Visit-exchange programs, untargeted bulk traffic, trick links, fit into this category. All you are doing is increasing your bandwidth load. Conversions will be very very rare. These visitors don't care about your webpage, and aren't going to stick around if they can avoid it.

iNeedHits provides services for improving your rankings with the major search engines. They have optimized over 20,000 websites since 1996.
Obviously, you will have to pay more for the better quality of visitor since they convert better. It is possible to be successful with just a handful of good visitors, a few good ones, or lots of marginal ones. Most webmasters work on a combination of strategies to drive a mix of visitors to their site.

There's a lot to think about here, especially if you're new to the webmastering game, so don't be afraid to go have a cup of coffee and let it all settle a little. Maybe even come back and re-read it before moving on to other articles. The better you understand this aspect of your business, the more money you will make.